Buyers are looking for your equipment. We help them find it.
More buyers now start by asking ChatGPT, Google or another AI assistant where to find a used hydrovac or excavator. The answers point to listings that show prices and specs. We list your units on Ironmark's equipment pages, free, and send you the buyers who ask about them, with financing lined up. Our lending partners pay us when a deal funds. You don't pay.
List your units free
We send your free review within two business days, and list your units once we've checked them.
Free for independent dealers
What you get
No fee. Our lending partners pay us when a deal funds.
Your units listed, free
We list your units, with prices and specs, on Ironmark's equipment pages, where buyers and AI assistants look. We keep them current from your website, and you can correct or remove any unit anytime.
Buyers ready to buy
Buyers who ask about your unit come to us first. We line up their financing, then introduce them to you by email.
A free review of where buyers' searches go
Where buyers' Google and AI searches go for your equipment and area, and whether you show up. Sent within two business days of our call.
A second look when your lender says no
When your own lender declines a buyer, send us the deal. We take it to our lending partners.
How it works
- 1
We list your units where buyers look
On our equipment pages, with prices and specs, kept current from your website.
- 2
A buyer asks about your unit through Ironmark
Every unit we list has a 'Check availability and financing' button.
- 3
We introduce them to you
We line up financing and introduce the buyer to you by email, naming the buyer, the unit and the date, so we both have the record.
- 4
We get first look
If that buyer buys from you within 90 days, we get first look at the financing. If we can't match their other offer, they finance wherever they want.
No fee, no long contract. Stop anytime.
Ironmark is not a lender. Financing is provided by third-party lenders, subject to their review and approval.
Who you'll work with
David L.
Dealer partnerships
David has worked in the equipment industry for more than ten years. He works with independent dealers, from the first call to every buyer Ironmark introduces.
Aleksandar P.
Business and go-to-market
Alek runs Ironmark's business side. He works with the lending partners who finance our buyers, and keeps each deal moving from introduction to funding.
Simon P.
Engineering and product
Simon has been an engineer for more than twenty years. He builds the systems behind Ironmark, so every inquiry reaches the right person quickly.
On Ironmark
How your units look on Ironmark
Each unit shows its price and specs, your dealership's name and a link to the unit on your site. Buyers who want financing ask through us, and we introduce them to you with it lined up.
- Price and specs in plain text, where search engines and AI assistants can read them
- Your dealership named, with a link to your site
- Buyers come to you with financing lined up
Example shown.
Used Combination Sewer Cleaner
Listed from your website · Your Dealership, City, ST
Built for independent dealers like these
Independent dealers of used and specialty equipment, especially small teams without a dedicated finance desk.
- Used truck dealers
- Heavy equipment dealers
- Vac and hydrovac specialists
- Tow truck and wrecker dealers
- Roll-off and refuse truck dealers
- HDD and utility equipment dealers
- Packaging machinery resellers
- Equipment brokers
Our commitments to you
- We never contact your buyer without their permission.
- We never share a buyer's details with a lender without their permission.
- Your team never has to collect financial documents.
- Every buyer we introduce is registered to your dealership by email.
Sending us a declined deal
When your lender says no, send us the deal. A few details are enough to start.
- The buyer's permission to be introduced and contacted
- The buyer's name, business name, phone and email
- The unit: year, make, model, stock number or listing link
- The asking or agreed price, and what it includes
Your team does not need Social Security numbers, bank statements or tax returns. If the buyer moves forward, the lender explains what it needs directly.
Dealer FAQs
Do I need special software or a portal?
No. There is nothing to install and no portal to log in to. Buyers ask about your units on our equipment pages, and we introduce them to you by email.
What does it cost?
Nothing. Our lending partners pay us when a deal we introduced funds.
Do I have to give you first look on all my buyers?
No. Only on buyers we introduce, for 90 days.
Do you need access to my website?
No. We list the units you already publish on your website. We never need a login, and we never change your site.
Will my buyer know who is contacting them?
Yes. Your buyer hears from a named contact who explains the connection to your dealership. If a financing specialist gets involved, we tell the buyer who they are and ask permission before sharing any details.
Can I find out how things are going with my buyer?
Yes. Ask your contact; we share updates with the buyer's OK.
Does sending the dealer form commit me to anything?
No. We list your units and send your free review. Anything after that is agreed with you, and you can stop anytime.
What if my buyer is buying a unit I do not stock?
Send them anyway. If a buyer needs financing for something else they are buying, they can send a Quick Quote with that equipment and we follow up the same way.
Get your units where buyers look, free.
Tell us about your dealership. We list your units and send your free review.